CHISU Visual Identity and Messaging Guide
All products, reports, and deliverables from the Country Health Information and Systems Data Use (CHISU) program must adhere to specific branding and visual guidelines as outlined in the program’s contract. As the program expanded into 18 countries and regions, the communications team recognized the significant increase in deliverables. To address this, we decided to create a comprehensive handbook for all staff to reference when developing materials. This guide not only streamlines the communications process and ensures consistency across all deliverables, but also helps staff confidently apply CHISU’s branding and messaging.
The handbook establishes a unified vision, objective, and brand across all CHISU programs, both at the country level and within the core portfolio. It provides clear guidance on visual identity and includes links to essential resources, ensuring all staff meet our contractual requirements while maintaining a cohesive and professional brand presence.